Fashion marketing and merchandising
Overview
Fashion marketing and merchandising
Fashion marketing merchandising is the process of promoting and selling fashion products to consumers. This involves a wide range of activities, including market research, product development, pricing, promotion, and distribution. Fashion marketing merchandising professionals work to identify trends, develop products that meet consumer needs, and create marketing campaigns that attract and engage customers.
Market research is a key component of fashion marketing merchandising, as it helps companies understand consumer preferences and behaviour. This information is used to develop products that appeal to consumers and to create marketing campaigns that effectively reach target audiences.
Product development involves creating new designs and styles that are on-trend and meet consumer needs. Pricing strategies are also important, as they must be set at a level that is both competitive and profitable.
Promotion and distribution are also critical components of fashion marketing merchandising. Promotional campaigns are designed to build brand awareness and generate interest in new products, while distribution strategies ensure that products are available in the right places at the right times.
Fashion marketing merchandising plays a crucial role in the success of the fashion industry, as it helps companies identify and respond to consumer demand while creating profitable business strategies.
Module
Semester I
Design Concepts I
- FD-01: Orientation Program
- FD-02: Basics Of Fashion
- FD-03: Elements Of Design & Principles
- FD-04: Design process
- FD-05: Fashion Illustration I
- FD-06: Color Theory
Garment Construction-I
- FD-07: Principles Of Garment Construction
- FD-08: Drafting & Pattern Making (Kids Wear)
- FD-09: Garment Construction (Kids Wear)
- FD-10: Fabric Consumption (Term Garment)
- FD-11: Trim File & Market Sourcing
Textile Science
- FD-12: Overview Of Textile Industry
- FD-13: Fabric Study
- FD-14: Fiber to Fabric
- FD-15: Wet Processing
Portfolio Kids Wear
Textile Design & Print Development
- FD-16: Surface Ornamentation (Tie & Die, Batik, Fabric Painting & Embroideries – 30 types)
Introduction To Computers
- FD-017: Basic & Powerpoint
Career Path
A career in fashion marketing and merchandising offers a wide range of opportunities for individuals who are interested in combining their creative talents with business skills. This field involves the promotion and sale of fashion products, including clothing, accessories, and cosmetics.
One common career path in fashion marketing and merchandising is working as a buyer or merchandiser for a retail company. In this role, individuals are responsible for selecting and purchasing the products that will be sold in stores. They must have a keen understanding of market trends and consumer behaviour, as well as strong negotiation and analytical skills.
Another career path in this field is working in fashion marketing and advertising. This involves developing and executing marketing campaigns, creating content for social media and other digital platforms, and managing relationships with influencers and other industry professionals.
Individuals may also choose to pursue careers in fashion public relations or event planning. These roles involve promoting fashion brands and products through media outlets, fashion shows, and other events.
A career in fashion marketing and merchandising can be exciting and rewarding for individuals who have a passion for fashion and business. With the right education and experience, individuals can build a successful career in this dynamic industry.