Marketing Management

Overview

Marketing Management

Marketing management involves an ongoing cycle of research, planning, implementing, deploying, and measuring. Marketing managers are involved at every stage of the process, ensuring efforts are in line with the company, or campaign’s, overall strategy and goals. Lakhotia college of design’s goal is to provide knowledge to its students to resolve client problems as well as a continuous improvement approach on how to stay ahead of the competition by focusing on customer orientation and prepare you for leadership roles in the marketing sector. Having experienced professors, industry experts and mentors on board, the college strives in making students industry-ready by training them with updated modules with gen next methods of teaching.

ELEGIBILITY: GRADUATE IN ANY STREAM

DURATION: 2 YEARS

MODE OF CLASSES AVAILABLE: HYBRID/ 100% ONLINE / 100% ON-CAMPUS

Module

YEAR 1

  • ACCOUNTING FOR BUSINESS DECISION
  • BASIC OF MARKETING
  • BUSINESS RESEARCH METHODS
  • ECONOMICS ANALYSIS
  • LEGAL ASPECTS OF BUSINESS
  • ORGANISATIONAL BEHAVIOR
  • DECISION SCIENCE
  • FINANCIAL MANAGEMENT
  • HUMAN RESOURSE MANAGEMENT
  • MARKETING MANAGEMENT
  • MANAGEMENT INFORMATION SYSTEM
  • OPERATION AND SUPPLY CHAIN MANAGEMENT

YEAR 2:

  • STRATEGIC MANAGEMENT
  • ENTERPRISE PERFORMANCE MANAGEMENT
  • STARTUP AND NEW VENTURE MANAGEMENT
  • Contemporary marketing research
  • Consumer behaviour
  • Business to business (B to B) Marketing
  • MANAGING FOR SUSTAINIBILITY
  • ENTREPRENEURSHIP DEVELOPMENT
  • EVENT MANAGEMENT
  • Services marketing
  • Sales and distribution management
  • Customer relationship management

Career Path

  • Marketing Management
  • Sales Management
  • Corporate Sales
  • Digital Marketing
  • Market Research
  • Brand Management
  • Product Management
  • Asset Management
  • Media Planning
  • Promotional Campaigns

Apply Now

Donec lorem leo, gravida ut cursus et, ultrices non tortor. Duis vel venenatis ligula. Etiam hendrerit at urna ac tempus. Integer sagittis luctus tellus, eu molestie magna volutpat quis. Praesent ullamcorper faucibus quam. Nam sed facilisis neque. Etiam dictum dolor et volutpat malesuada. Aliquam molestie felis in justo feugiat semper. In magna arcu, luctus a nisl et, mollis ultricies sem. Etiam cursus mi eget tellus ultrices fermentum. Vestibulum tempor erat ac eros egestas rutrum. Aliquam pulvinar blandit eros, vel tempor tellus eleifend eget. Vestibulum ultricies egestas ante, eu consectetur leo pretium vel. Aliquam mollis dolor libero, ac sagittis velit dignissim at. Nulla a tellus eu enim porta posuere. Sed posuere at lectus ac fringilla.

MBA