WHAT IS FASHION ILLUSTRATION AND HOW IS IT IMPORTANT FOR FASHION DESIGNERS?

WHAT IS FASHION ILLUSTRATION AND HOW IS IT IMPORTANT FOR FASHION DESIGNERS?

Fashion illustrations play a very important role in the field of Fashion design, it is also known as the communication of fashion. it is practiced across the world from more than 500 years by far. It shows the presence of the fabric textures through art and gives out a visual luxury. Fashion illustration has always been a need to translate ideas into garments since the time luxury clothing and fashion came in existence. Illustrations are either practiced on paper sheets or digitally. Fashion designers use various means of doing illustration such as, use of steadlers, markers, stylus, pastels, and gouaches for the detailing of the garments.

IMPORTANCE OF FASHION ILLUSTRATIONS:

1. ENVISIONING OF IDEAS:

Fashion illustration helps a designer in imagining and brain storming his ideas on what exactly he/she is wanting to make and helps them showcase their creativity. It is nothing but a technique of creating and making drawings and diagrams in order to communicate a message. It is very important for a fashion illustrator to design the bodies in order to understand the important parts to focus on. Illustration plays a very crucial role in fashion industry and it’s important for the planning and preview of designs. It becomes very difficult for designer to explain the design concept to a particular client without a sketch, hence an illustration can help them put up their ideas and designs onto a screen or sheet and explain it to the ultimate client.

2. SETTING TRENDS:

A designer holds a capability of designing, innovating and creating their own design and start a new trend in the marketplace. Illustrations are useful in reviewing and finalizing the final garment, necessary changes or add-ons can be done with the help of the sketches made.

3. IT ALL STARTS WITH ILLUSTRATIONS:

No garment can be constructed without the illustrations. Illustration is the first step to start a garment. Every designer uses their unique creativity and hence every garment turns out to be different and unique.

4. GENETRATES SALES THROUGH NEW CUSTOMERS.

Fashion illustrations offers something creative and unique to the customers and helps generating new customers and sales. In order to approve a garment, a customer first sees and makes necessary changes in fashion illustration made by the designers. This boosts sales and marketing in fashion market.

5. SIGNIFIES THE CREATIVITY OF THE DESIGNER.

Fashion illustrations shows how creative and talented a designer. It shows the uniqueness when compared to other designs or designers. Production process becomes easy when designs and ideas are penned on the sheet or a screen and hence it helps to market the skills.

Fashion illustrations methods and techniques evolved over time and currently more of digital illustrations are used. Various placements bodies consider candidates who have more knowledge in doing digital illustrations than paper sheet illustrations. Digital illustrations are done on Adobe Photoshop, Adobe Illustrator and also on Corel Draw.

Lakhotia college of design has always made quality and teaching as its No. 1 priority since 3 decades by getting in industry expert academicians and designers to teach, change and extract creativity to and for its students. Hence it produces thousands of students every year who do outrageous and beautiful illustrations one has ever seen. Students of Lakhotia are always appreciated and loved for their work in the market. Fashion illustration is a main subject which covers kid’s wear illustration, women’s wear illustrations and men’s wear illustration under a 1 year diploma in fashion design, 2 years advance diploma in fashion design, 3 years degree In fashion design and 2 years Masters in Fashion design courses. Lakhotia also teaches a separate certificate course which only covers basics of fashion illustrations in the duration of 3 months.

-Mohammed Affan Mujahid.