BA – Mass Communication and Journalism, English Literature and Psychology (MLP)
Duration: 3 years
Eligibility: 12th Class
Awarding Body Options:
- B.E.S.T Innovation University (National/ Regular)
- College De Paris- France (International degree)
The BA MLP – Mass Communication and Journalism, English Literature, and Psychology is the triple major department that gives students the tools they need to look for job portals or investigate options for further education based on their proficiency in any one of the three majors. This allows them to make the best decision possible based on their interests and the demands of the modern job and education markets. Additionally, as all three majors are in high demand in their respective fields, students can select interdisciplinary courses that will help them explore career options and develop superior decision-making skills in the process. This department is up to date with the demands of the students since it uses both traditional curricula and innovative teaching tools. Methodologies that incorporate student participation strategies such as case studies and group discussions are implemented. In addition, industry trips provide hands-on experience as a component of experiential learning with Industry experts. ICT technologies are also used as an effective teaching approach to improve learning experiences.
Module
YEAR 1
Semester I
- English
- Second Language
- Introduction to Communication and Journalism
- British Literature(16th – 17th Century)
- Introduction to Psychology
Semester II
- English
- Second Language
- Mass Media In India
- British Literature(18th – 19th Century)
- Basic Psychological Processes
YEAR 2:
Semester III
- English
- Second Language
- Reporting for Print Media
- Newspaper Production
- British Literature(20th Century)
- Personality and Assessment
Semester IV
- English
- Second Language
- Writing for Media
- Indian Writing in English
- Statistics in Psychology
YEAR 3:
Semester V
- Production of a Short Film
- Advertising
- Intro. To Creative Writing
- Intro. To Women’s Writing
- Abnormal Psychology
- Personality Testing
Semester -VI
- Public Relations / Event Management
- Introduction to New Media & Dissertation
- Intro. To American Literature/ Intro. To World Literature
- Literary Analysis and Application & Dissertation
- Psychology and Mental Health/ Psychology at Work
- Child Psychology & Dissertation
Career Path
Journalist: Reporting news for print, broadcast, or digital media, using their understanding of human behavior to craft compelling stories.
Media Planner: Developing strategies for advertising campaigns, utilizing psychological principles to target audiences effectively.
Public Relations Specialist: Managing public image for organizations or individuals, using communication skills and psychological insights to influence public perception.
Advertising Copywriter: Creating persuasive advertising content, leveraging psychological principles to engage and influence consumers.
Broadcast Producer: Overseeing the production of television or radio programs, using an understanding of audience behavior to create appealing content.
Market Research Analyst: Conducting research to understand consumer preferences and behavior, using psychological methods to analyze data.
Social Media Manager: Managing an organization’s social media presence, applying communication skills and psychological knowledge to engage with audiences.
Corporate Communications Specialist: Handling internal and external communications for a company, using psychology to improve employee engagement and corporate image.
Film and Television Producer: Creating and producing films or TV shows, utilizing an understanding of human behavior to develop engaging storylines and characters.
Event Manager: Planning and executing events, using psychological insights to enhance attendee experience and engagement.
Human Resources Specialist: Managing recruitment, training, and employee relations, applying psychological principles to improve workplace dynamics.
Counselor: Providing psychological support in various settings (schools, workplaces, etc.), using communication skills to effectively interact with clients.
Psychological Consultant for Media: Advising media organizations on the psychological aspects of content creation and audience engagement.
Health Communication Specialist: Designing and implementing communication campaigns to promote public health, using psychology to influence health behaviors.
Educational Program Coordinator: Developing educational content and programs, applying psychological insights to improve learning outcomes.
